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Funnel Marketing

Marketing For Law Firms Via Attorney-Client Matching Services Part I

Word Count:
1976

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What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise?

attorney marketing, law firm marketing, lawyer marketing, law practice management, legal marketing, law firm advertising, law firm consulting, marketing for law firms, attorney advertising

In part one of this article we will look in depth at a relatively new wrinkle in marketing for law firms known as “attorney-client matching services”. Part one focuses on the facts about these firms. Part two gives you my conclusions and recommendations as a result of my research. First a little background is in order. The legal services market segment is expected to reach $82.5 billion in 2008 according to Euromonitor International a market intelligence firm. In recent history consumers have been finding attorneys through word-of mouth or through the yellow pages. Often the word-of mouth advice does not deliver people to the best possible solution for their particular needs and the yellow pages is certainly not a great place to select a lawyer I am sure you would agree. Additionally, according to the Pew Internet & American Life over four million consumers and small businesses currently search for legal services via the Internet every month with these numbers expected to rise to over seven million by 2007. I think you can see this is a huge market getting larger. It is imperative that attorneys understand this marketplace if for no other reason your potential clients and clients are moving to the Internet and yellow page advertising is a dying marketing for law firms vehicle. Understanding attorney-client matching services is one new way to tap into this Internet marketplace. read more

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Funnel Marketing

Marketing For Law Firms Via Attorney-Client Matching Services – Part II

Word Count:
1531

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What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? The answers to these questions was begun in Part 1 which focused on the facts of this marketing for law firms vehicle. This article, Part II, gives you “the rest of … read more

Categories
Funnel Marketing

Marketing For Law Firms Via Attorney-Client Matching Services – Part I

Word Count:
2037

If you want to find out what Clickfunnels is and how it works, click here!
What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise?

In part one of this article we will look in depth at a relatively new wrinkle in marketing for law firms known as “attorney-client matching services”. Part one fo… read more

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Funnel Marketing

Marketing for Business Leaders: 3 Steps to Increasing Your Marketing Effectiveness

Word Count:
777

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To stay competitive businesses and organizations (both large and small) must improve their marketing efficiencies and effectiveness. In the quest to increase results from marketing, companies tend to focus on tactics, but often forget to tie the better brochure, upgrading the website or running a new ad campaign all together.

Marketing, Sales Leads, Sales, business leaders, sales development, lead generation, Susan Tatum, Tatum Group

In the quest to increase results from marketing, companies tend to focus on tactics. They worry about creating a better brochure, upgrading the website, or running a new ad campaign. However, often the greatest leaps in marketing effectiveness come from focusing on how it all ties together. Here are three steps for business leaders to improve their marketing effectiveness by fine-tuning their marketing processes. read more

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Funnel Marketing

Marketing Expert Rod Stinson Introduces The One Step System

Word Count:
344

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Outside of winning the lottery, money generally doesn’t come easy. You have to work hard to make good money, right? Wrong. Stinson & Koehl have outdone themselves this time. They have developed a system that makes it simple to recoup your initial investment within a couple days. It’s profit from then on. Many have found it to be an excellent method to earn cash from home.

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Internet marketing is nothing new, however every now & then a new method is introduced. Co -founders Rod Stinson and Chris Koehl have brought the 1 Step System opportunity to people all over the world. Many are joining now because the company is still in its infancy, which from a marketing standpoint is surely the best time to get on board. read more

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Funnel Marketing

Marketing Effectively to More Than One Audience

Word Count:
323

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What’s a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan?

marketing, marketing plan, how to market, target audience, customers

What’s a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects? read more

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Funnel Marketing

Marketing Comapny Info And Suggestions

Word Count:
1033

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If you’re still managing your marketing promotion campaigns in-house, you should consider outsourcing to a promotional advertising and marketing firm that offers a complete variety of support service.

marketing company, marketing services, marketing fulfillment, promotional marketing, promotional campaigns, marketing companies

Marketing online and offline couldn’t be more complex and competitive than it is today. Markets have fragmented and advertising mediums have splintered into hundreds of specialized niches, all requiring specialized expertise in order to achieve respectable results. Marketing channels too, are splintered and controlled by conglomerates. It’s a realm that is often beyond the average marketers view let alone their ability to control it. read more

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Funnel Marketing

Marketing By Presupposition – The Curious Case Of Shan Zin Wah

Word Count:
508

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If you sell or do something weird, or something that entails an awful lot of “information training” for potential customers, something that is very “niche” and little known to the general public, or something simply new that hasn’t had time to penetrate to the major markets as yet, you can sometimes feel that marketing is a real uphill battle.

I’ve certainly felt that way for many years but I’ve just started on a new campaign which I call “presupposition marketing”. read more

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Funnel Marketing

Marketing Budgets 101

Word Count:
316

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Provides information on creating marketing budgets for websites and promotional products.

promotional products, promotional ipods, promotional flash

You only have a limited amount of money you can spend on marketing a given product, service, or event. The way this money is divided up and spent is what is known as a budget.

To determine a marketing budget, the first step is to determine how much money you can afford to spend to advertise the given product, service, or event. There is no magic formula for coming up with this amount. A well-established business may be able to spend millions of dollars marketing a product (such as Coca Cola or iPods), but a new business may only have a few thousand (if not a few hundred) dollars to spare. read more

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Funnel Marketing

Marketing A Virtual Assistant Business: Tips You Can Start Using Today

Word Count:
702

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Marketing a Virtual Assistant Business is crucial to your success whether it’s through networking, word of mouth, or other methods. There are several ways to market your Virtual Assistant Business, but we are going to discuss some of the common methods.

1) Networking

Many Virtual Assisstants (VA) utilize this method and have been very successful in growing their businesses. By networking with other Virtual Assistants, not only are you building relationships, you’re also… read more