Categories
Funnel Marketing

List-Building

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567

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Learn how to maximize your double optin confirmations to generate extra ezine subscribers each week!

list builder,opt in list building,website promotion,traffic generation,traffic exchange,article submission service,submit your articles

How and where are you going to get subscribers to you list?

List building is a very tall order for a beginning marketer. Many new marketers don’t get to building their optin list until a year or two after they start dabbling online. How can something so simple and so important get forgotten and unused?

You are either 1 or 2 type of people…

1. you work hard promoting in traffic exchanges, forums, groups ect. and still are unable to make a significant dent in potential sales on the net.

2. you have worked hard for several months marketing your rear off and you have built 1,100 subscribers and have a followup series in place to generate sales.

It doesn’t take long to figure out that you want to be person #2. Bottom line is that you should be building your list before you start promoting anything online. How? I’ll keep it really simple! Give away free e-books, guides, software, advertising, information, and generally anything people could ever want. And before they can gain access your free gift they have to double optin to your list! Pretty easy huh? well actually it is if you think about it. Just think…. if you were able to capture 2,500 subscribers or more a year then have 2,500 or more people that will buy from you again and again and again!

Get the point? I thought so!

Did you know that there are some tricks to getting some additional subscribers? They are called ezine swaps or thank your pages. Quite simply, meaning that you receive additional ad exposures from other top Ezine lists. In return you also show these same top ezines when people subscribe to your list.

Heres how it works. You worked hard to signup a subscriber right? Well now they must double opt-in meaning that they must confirm their subscription to your newsletter or autoresponder. When you subscriber clicks the confirmation link they will be brought to a thank you page that will feature additional ezines that they can subscribe too. They can either subscribe to additional ezines or click out.
Each time someone confirms a subscription you will receive a credit at the “List Builder” program that you chose to use as your thank your page provider.
Your credits will be used the same way and shown as additional ezines on other top newsletter subscriptions.

Once you try these thank you page “List Builders” you will be amazed at how many extra subscribers you pull in each week. I can tell you from experience that I average around 30 or more subscriptions each week with these thank you ads.

The list program that I use which in my opinion has the best ratio of 2 credits for one thank you page show is Advertising Know How’s List Builder. Don’t worry, you can find it in my signature below at the end of the article.

How do you install the thank you page URL? Very simple, lets use e-mail aces for example. Once you login into your back office there is a tab that includes autoresponder options. Scroll down and you will find confirmation redirect. Simply copy and paste your Advertising Know How’s list builder url in there and start gaining credits with your double optin confirmations.

You can find other similar options in different autoresponders or e-mail services.
This concludes this article, hopefully I helped you get an understanding on the power of Ezine Ad swaps!

Categories
Funnel Marketing

Linked In: Basic Marketing Blunders

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458

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Like me, have you received email invitations like these?

> I’m using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn.
>
> Basic membership is free, and it takes less than a minute to sign up and join my network.

I’ve received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprise…

networking,social networking,marketing,mistakes,correspondence,email,invitations,nonsense

Like me, have you received email invitations like these?

> I’m using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my network on LinkedIn.
>
> Basic membership is free, and it takes less than a minute to sign up and join my network.

I’ve received well over 35 invitations like this, worded almost precisely the same way. The senders have acted surprised and offended that I did not leap to take advantage of this invitation.

Let’s look at the problems in this invitation from a marketing point of view.

* Almost all of the invitations I received were from people whose names I did not recognize. Why would I want to be part of their network? The invitation doesn’t say who they are, who they have access to and how I would benefit from their network.

* What is Linked In, how does it work and what are the benefits of using it? No one has yet explained this clearly in their invitation. You cannot expect that someone receiving this invitation understands what you’re asking them to join or how it would be advantageous to them. It would be helpful to have a paragraph or two describing how it works and citing a specific result the person behind the invitation enjoyed from membership. It may be that people assume that since “basic membership is free,” the typical recipient of this invitation will go ahead and join. But even if it doesn’t cost money, joining would take time. You still need to “sell” people on taking a free action, especially with respect to an activity or organization that may be unfamiliar to them.

* No one took the time to head off possible misunderstandings or objections to this membership. As a non-member of Linked In, I am concerned that joining would open me up to a lot of email and phone calls in which I would have no interest and that would waste my time. Again, you can’t assume that something free is thereby enticing; you need to imagine why someone might have doubts or dismiss the idea and address those objections.

* Using a canned invitation that is almost exactly the same as everyone else’s doesn’t make a good impression. Even if the text provided by Linked In were effective, which it’s not, you’d want to give it your personal stamp.

Other than being irritated that they are apparently encouraging people to send invitations that make little sense, I have nothing against Linked In. Perhaps it’s a useful organization. My point is that its members need to use common sense and fundamental marketing principles to encourage busy, skeptical people to give it a chance.

Categories
Funnel Marketing

Lifestyle and Marketing: Notes on Setting and Raising Prices

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673

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Find out what variables you should take into consideration while setting prices and what strategies you can use to raise your prices.

setting prices, setting fees, setting consulting fees, hidden costs, small business marketing

Lifestyle and Marketing

If you think you need to live large to attract business, think again. What attracts business is a valuable offer delivered to the right prospect with confidence, integrity, and consistency. On the other hand, it is almost impossible to attract business when you are desperate for work.

Your lifestyle choices can underscore your commitment to an authentic and connected life, one lived in awareness and respect of the well-being of others and of the planet. Living these choices and letting them inform how you show up in the world can be a compelling aspect of your personal marketing formula. They can distinguish the offer you are in your chosen market niche.

Insurance, Taxes, Retirement, and More

Other considerations for the self-employed are medical, dental, life, and disability insurance. In addition, you may need professional liability insurance, insurance on your equipment and records, and insurance to protect you in the event of accidents on your premises.

Self-employment taxes can take the unwary by surprise. Check with your accountant (you do have one, don’t you?) and find out what your tax liabilities are likely to be.

How do you plan to fund your retirement? There may be tax-advantaged plans available to you as a small business owner. Again, check with your accountant. (Have you noticed that one of the expenses you will need to plan for is accounting?)

It is easy to overlook hidden costs such as depreciation. Think about the furnishings and equipment you use and how often you will need to repair or replace them. Where will you get the money for these expenses? How will you pay for software upgrades or for a technician to debug your computer?

The following outline can help you understand how to set your own rates and why there is no “one size fits all” formula.

How Much Do You Want to Take Home? Net Income Versus Gross Income

Here’s a partial list of expenses you may incur in your business.

Taxes
Benefits
Medical insurance
Disability insurance
Dental insurance
Retirement
Overhead
Depreciation (it’s not theoretical!)
Replacing furnishings
Replacing equipment
Upgrading software
Administrative overhead
Clerical help
Bookkeeping
25-50% of your time to manage and market your business
Vacation, Holiday, and Sick Pay

Where Does the Time Go?

Hint: Keep a running list of everything you do for thirty days. Not a “to do” list, but an “I did” list. This will help you to understand where your time goes.

Sales and marketing
Service (email, phone, troubleshooting)
Email
Proposals, Prospects
Phone Calls
Meetings
Administration (bookkeeping, correspondence, contracts, reports)
Training

Variables Affecting Prices

Geography
Demography
Niche
Experience
Perceived value
Skills
Client capacity to pay/realize value from your work
Cost of delivering services
Competitors’ fees

Is It Time to Raise Your Fees?

Full calendar
Reputation as leader or expert
Turning away work
Recognized author or speaker
Prestigious affiliations or awards
Advanced training/certification
Improved services
Increased costs

Strategies for Raising Prices

Annual incremental increases
Business cycle increases
“Going rate” increases
Be sure the going rate is set by going concerns!
Do going rates reflect your costs and services?
More work to justify rate increases of more than 10%
Keep clients informed of how great you are
Training and skill development
Concern for their well-being
Improvements in service and capacity
How you saved them time or money
How you made them money
How you solved problems for them or for others
How much you are in demand
Create a mood that supports your declaration of value
The body of confidence

What Clients Want to Know When You Raise Prices

What are the new rates?
When do they go into effect?
Give reasonable notice
Consider giving current clients a grace period to adjust
Why are they going up?
What value will the client receive for the higher fees?

Adjust Prices to Manage Work Type and Work Flow

Projects you don’t really want
Rush work
Difficult clients
Profit is commensurate with risk (and distaste!)

Categories
Funnel Marketing

Life Experience Degrees Exposed

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359

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I finally decided to purchase a degree in order to underpin my life and work experience made. Reading alot about such online college degree institutions or universities I found some exception from those diploma mills.

college, jobs, education

What was known as the “Distance Education” or “Correspondence Course” is now deemed “E-Education” or “Online Education” that has made the entire process of learning and teaching virtual for students across the globe.

Receiving life experience degrees are becoming increasingly popular these days. More and more people are turning to these online experience degrees. For people in need of credentials based on their credible works, experiences, skills and educations, opting for a life experience degree is by far the best option. And the best part is, now-a-days companies feel that life experience degrees are equivalent to accredited college degrees, as these online experience degrees provides recognition for personal as well as professional achievements.

In spite of its flexibility and convenience, life experience degrees do have certain back falls as well.

The demand for fake and phony certificates and degrees are nothing new. And it is being practiced ever since higher education and the importance of being a degree-holder was created. The strength of e-commerce and the pressures to be a quality degree holder gelled together is a motivation powerful enough to give birth to both fake degree suppliers as well as degree holders. The quicker you get the degree certificate, the dearer will it be for your pocket.

Very recently in the US, high-profile professionals from all walks of life were exposed for listing out fake life experience diploma mill degrees; after-phase of this particular incident – these days employers are getting all the more suspicious when considering an applicants’ academic records. In a way, these online life experience degrees have demoralized the importance of real college education.

Leaving apart the corporate problems, if you look into the commercial terms of these life experience degrees, I’m sure you’ll feel equally disgusted. Speaking about the monetary terms, fake life experience degrees may cost you anything from $50 up to thousands of dollars, and as has already been discussed, these experience certificates are worth it.

So next time you decide to go for a life experience degree, remember to do your homework well – search online, read related reviews and posts and then go ahead.

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Funnel Marketing

Let Your Posters Tell Your Story

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412

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The purpose of a poster is basically to present a piece of work in a simple and clear manner. It should effectively present a useful information and food for thought.

poster, printing, online, print

Every poster printing is like a book that tells a story. Simplicity is the key to it. A reader would only take a few minutes to look at the poster that is why there has to be few clutters as much as possible. Instead, informative statements and attractive graphics should be included in it. Less detail should be in the poster. Keep in mind that it will be one of the many in the exhibit area so you have to make sure that it will capture the reader’ attention.

The purpose of a poster is basically to present a piece of work in a simple and clear manner. It should effectively present a useful information and food for thought. If the details presented in the poster has been described and illustrated better in a paper, consider making the paper available as handout at the poster session. Additionally, the use of colors can be very helpful in maximizing both the clarity of images and making the poster captivating.

There several things you need to know when designing and printing your own poster. First, don’t make the title too large or too small. Consider its distance with the audience. Avoid also from making it too large. If it exceeds the width of the poster consider shortening the title and remember that all caps letters are harder to read. Also, use colors in your posters as it helps to convey additional meaning. But carefully select the colors that you will use. Make sure that the colors draws attention and serve meaningful distinctions.

Remember also to give credit when it is due. Include a short acknowledgment in the poster to recognize everyone who helped you in the process. And most importantly, write simply, plainly and briefly. Stress out the key pointers and your conclusions in the poster. Do not focus in little stuff. Effectively communicate the big picture.

Do not also assume that the readers would easily understand your poster. So consider adding helpful tutorial sections to the poster such as an Internet address pointing to an important material or anything else that would help teach your readers what they need to know to understand your poster.

You could also use some gimmicks to catch your reader’s attention but make sure that they don’t backfire. And use good judgment in everything that you will include in the poster. So make your posters as interesting as possible but remember not to over do it.

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Funnel Marketing

Learn the Top 2 Tips to Make Your New Financial Year The Most Profitable Yet!

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943

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Well we are already 1/2 way through 2006 and boy has it gone fast, I swear I am already seeing hints of Christmas in the stores! Was one of your 2006 New Year resolutions to get busy with your business online and really make an impact?

If you like many others have not quite gotten there yet, don’t despair because I am about to give you the hottest and easiest to implement strategies that will really make a difference to your bottom line!!

business growth, business, blog, strategy, online business, directory submission, business planning, sme, enterprise growth, small to medium business

Well we are already 1/2 way through 2006 and boy has it gone fast, I swear I am already seeing hints of Christmas in the stores!

Was one of your 2006 New Year resolutions to get busy with your business online and really make an impact?

If you like many others have not quite gotten there yet, don’t despair because we are about to give you the hottest and easiest to implement strategies that will really make a difference to your bottom line!!

It is time to make some more money and to get you started here are our Top 2 Tips for 2006!

TIP # 1

GET DIRECT WITH YOUR ONLINE PRESENCE

This is one strategy that you can perform so simply every week that it boggles my mind more people are not hopping on this band wagon.

By having your online business listed in as many quality “Search Engine Friendly” directories as you can, your page rank and web visibility will double almost monthly.

When I say quality what I mean is don’t list your “for Australia distribution only” site on the Uruguay local shopping network directory! You get my drift!

The main benefits of being submitted in as many quality directories as possible are;

1. Increase in your sites link popularity

2. Search Engines regularly crawl “search engine friendly” directories

3. Increased visibility for your business on the world wide web

All of these equal higher ranking on search engines, higher traffic to your site, more clients and the best of all increased profits for you!

Links back to your site must be valid and quality links, linking for the sake of linking will be picked up by the search engines and ultimately have you blacklisted for link spamming! Not an advisable avenue to go down!

This technique is something you can do yourself, or if you are short on time or don’t know where to start companies like dscddcs.infovilesilencerxhcb at a reasonable cost. Most reputable companies will provide you with a list for a small fee, a reciprocal link or at the very least acknowledgement for their effort in putting together a huge list!

Make sure that if you do decide to use a company to perform your directory submissions for you that they do it manually. If your site is submitted to too many directories in too short a time frame, you could, once again, be considered to be link spamming by the search engines. Pace yourself!!

To do it on your own merit simply create a standard page or word document that you can use over and over again, cutting and pasting straight into the directory forms.

In this document you should create;

1. Several compelling headings for your site (make sure they vary in character length)

2. Several varying lengths of informative, content rich and descriptive text that best depicts your site (all directories are different but most want either 50 characters, 250 characters or 1500 characters in length for your descriptions)

3. Your keyword lists, with and without punctuation (usually up to 250 characters will do the trick)

When I say characters, I mean each letter, each punctuation mark and each space is counted as a character. If you create your main document in Microsoft Word then there is a handy word count option inside the “Tools” toolbar that will do all of this for you.

Don’t leave putting this strategy to work too long though, as a lot of directories start requesting payment or reciprocal links once they reach a certain size and the “FREE” listings can become scarce.

Directory submissions usually only takes a few of hours of your time per week to really start seeing results, so take the time to really grow your business online and be seen and start TODAY!

TIP # 2

BLOGGING FOR BUSINESS DOLLARS

Blogging has to be one of the hottest explosions onto the internet scene that online business has witnessed in recent years. The number of blogs has nearly quadrupled since their acceptance as customary in 2005.

The word Blog is short for weblogs and they are an easy fun way for anyone to easily post new content in a simple to read format with the newest information always appearing at the top of the page.

Blogs are insanely simple to set up and maintain. The new innovations like email blogging are making it even easier, some people are sending posts to their blog multiple times in a day!

So how does a Blog benefit your online business? Simple! The four biggest benefits are

1. Helping to boost your rank within the search engines.
2. Increase your traffic to your main website
3. Improve your industry credibility
4. An extra resource to place your business information, press releases, articles and more

By having a well written, well thought out, and well designed Blog your customers will know straight away that you are up to the minute with your online presence, and you will have an avenue to demonstrate your credibility in your specific area of expertise.

All of this increases your website traffic, leading to more customers, extra sales and higher profits for you!

So what are you still reading this for? Get Busy!!

Go to Blogger website and start blogging for business dollars right now!

Start submitting your site to the Directories and get seen by the people who count!

And remember one step at a time, don’t think it all has to be done at once! All it takes is just one successful strategy to start seeing genuine growth and increased profits.

Plan your attack! Once you have implemented one strategy successfully and start seeing results, only then should you move forward with your next technique and so on and so forth!

Get Growing!!

Categories
Funnel Marketing

Law Firm Marketing And The “I Hate Selling” Syndrome

Word Count:
690

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Do you hate selling? Should you hate selling? What does “selling” mean anyway? How does hating selling impact your client service and revenue? If you decide to learn to love selling (or love it now) how would you go about developing that love anyway?

attorney marketing, law firm marketing, lawyer marketing, law practice management, legal marketing, law firm advertising, law firm consulting, marketing for law firms, attorney advertising

Law firm marketing and the “hating part” in the title depends on what you mean by selling don’t you think? After all many people think the word “sell” is a four-letter word. If you mean the kind of traditional selling we find prevalent in the selling of new or used cars or if you think of selling as getting someone to purchase what you have to sell regardless of the means used – then I would say I hate selling myself! In law firm marketing if you mean facilitating a person’s unique process in deciding what is in their highest and best interest (while suspending one’s own needs and supporting their decision making process) – then I love selling. I assert, in law firm marketing, selling is not something to “hate” given how I define selling. In fact selling, given my definition, is a required skill set in serving people well and is critical in lawyer marketing. Given my definition what do you do? Read on.

What does this law firm marketing coach recommend you do in building sales skills? First, I would suggest you think through your responsibility to your prospective clients to deliver “buyer facilitation” (more on this a bit later). Second, I would suggest you become familiar with some of the “consultative sales” models that have been developed that are applicable to lawyer marketing. Few attorneys have ever had any training in sales or even read a book on the subject (or so I have found in my work with over 500 attorneys). What are these sales models that can work with lawyer marketing? Read on.

One model that works with law firm marketing and has a 30-year track record is the Sandler Sales Institute’s 7-Step System For Successful Selling. The book I found that is best for understanding this approach is David H. Sandler’s You Can’t Teach A Kid To Ride A Bike At A Seminar. There are around 175 Sandler franchisees around the country that have multiyear sales training programs you don’t need, however, you can find the book at sdfdsvcfAmazonxhcb. Even though I don’t agree with all that is said in this book it is one of the top three I recommend for law firm marketing. The next model is Integrity Selling For The 21st Century by Ron Willingham. One of it’s big strengths is talking about different “buyer types” so you don’t speak the same way to everyone, instead you speak to their “type” if you can.

Finally, my top recommendation for lawyer marketing is Selling with Integrity by Sharon Drew Morgan. She has a website at sdfdsvcfdscddcs.buyingfacilitationxhcb/advantage.html where you can get her latest e-book (which is an update of her hard copy book). Sharon’s model is the one I use in my work since it is “third generation” and a win/win situation. First came traditional selling, and then came the consultative sales model, and now the buyer facilitation model. One does not throw out consultative sales (represented in the first two books I mention) totally with buyer facilitation but consultative sales skills comes AFTER buyer facilitation. Also, it goes without saying traditional sales is out in law firm marketing.

Why would sales distinctions (more on that in my client development e-course) be important to learn in law firm marketing? First, you want everyone you talk with to have a good experience. Whether they hire you or not they have been profoundly served and will remember your unique connection with them as well as tell others. Second, you want your prospective client to be an educated consumer in making a decision since an educated consumer is more likely to say “yes” and say it sooner than later. Third, as a law firm marketing coach I am interested in your “conversion ratio” or how many of the people you talk with actually turn into clients. If I can help you improve your “conversion ratio” or please forgive me “closing ratio” then I will increase your income while you serve your clients better than ever. What is wrong with that?

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Russell Brunson Net Worth

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Russell Brunson is a famous internet marketer who founded ClickFunnels™ with his partner Todd Dickerson.His net worth is reported as over 37 million dollars. ClickFunnels™ began over the last 10 years and since then has gained over 70,000 active users and has sold well and excess of 100 million dollars.
Russell Brunson has been instrumental in bringing internet marketing to the masses. When ClickFunnels™ began there was only about 30000 people worldwide that were doing internet marketing. Through the popularity of Russell Brunson’s books, videos, webinars, courses and live events, Russell has grown the number of people dedicated to internet marketing single handedly. He has contributed a lot of money and efforts towards charitable organisations such as operation underground Railroad.
Brief History – Russell Brunson Net Worth
Russell Brunson was born in Utah and as a child he became fascinated with sales and marketing and he spent a lot of time analyzing junk mail, radio commercials and sales techniques of direct sales experts. Russell was as successful wrestler and he achieved very high levels in the sport. He attended Boise State University where he met his wife and they have five children together.
Overall Picture Russell Brunson Net Worth
Russell Brunson net worth is reported as 37 million dollars. His company ClickFunnels™ is a software-as-a-service company and has an estimated value upwards of $500,000,000. Brunson is followed by millions of entrepreneurs around the world and he has sold over 200,000 copies of his marketing books. He has been featured in national TV shows and has collaborated with some of the most successful business people in the world.
Start Of His Career – Russell Brunson Net Worth
Early in his career Russell created a product to sell potato guns. After realizing that his cost per click was going up for his advertising, he started adding upsell pages to his offer to boost the average order value and the concept of ClickFunnels™ was born. Within a year of leaving university, he had made his first million dollars selling products.
Dotcom Secrets – Russell Brunson Net Worth
Aside from Russell Brunson’s work on ClickFunnels, he has written books including “DotCom Secrets: The Underground Playbook for Growing Your Company Online“. In this book, Russell shares the secrets that he’s learned about driving online sales from helping 10000s of entrepreneurs sell millions of dollars of products, and services. It is NOT just another “how to” book on Internet Marketing. It is NOT about getting more traffic to your website – yet these secrets will help you to get exponentially MORE traffic than you’ve ever experienced before. It is NOT about increasing your conversion – yet these secrets will increase your conversion MORE than any headline tweak or split test ever could. In Russell Brunson’s experience, after working with hundreds of thousands of businesses he realized that low traffic or conversions are symptoms of a much greater problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). Inside this book will find the actual playbook we created after running thou- sands of tests and perfecting what works online. You now have access to all of the processes, funnels and scripts that we used to scale companies online. DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business. DotComSecrets was created to help entrepreneurs around the world to start, promote and grow their companies online.
Expert Secrets – Russell Brunson Net Worth
Russell also wrote “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice“. In this book, Russell shares how he’s sold close to $400 million by building a mass movement of entrepreneurs who paid to hear his message. It doesn’t matter what message, product, or service you are selling online, if you don’t build a mass movement of people who will pay to hear your mes- sage, it’s unlikely you will achieve success. Find your voice and give you the confidence to become a leader… Build a mass movement of people whose lives you can affect… Make this calling a career, where people will pay you for your advice… Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more… But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it. Expert Secrets was created to help entrepreneurs around the world to start, promote and grow their companies online.

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