Author: Brian Wilson

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413

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“A business without a sign is a sign of no business”. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings that is vacant. Television and radio would say, “This program would not be shown or be heard without advertisement”. It is true since most of us are watching the free television channel and programs are produced by payments of advertisements.

“A business without a sign is a sign of no business”. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings that is vacant. Television and radio would say, “This program would not be shown or be heard without advertisement”. It is true since most of us are watching the free television channel and programs are produced by payments of advertisements.

Business owners understand how important an advertisement is. It is in this manner that they would tell to everybody that they are selling products and offering services. They would not have sales, which in turn give them profit, if people would not notice and buy their products and avail of their services.

However, it is not happy to note that there are people who would try to steal money from advertisers and business owners by offering cheap advertisement packages and not delivering the agreed service. Business owners and advertisers should be informed of this because they would become victims of a scam.

The scam here is when the advertiser paid for these different kinds of services but none or some of them are not really even performed. The main point to consider here is to whom is the advertiser transacting with. To avoid being ripped off doing a background check by knowing the following will help.

-past successful projects as evident on customers comments
-a good reputation that will be confirmed by his references, (people that he’s had past transaction with and that are also reputable)

The pay-per-click ad campaign is when an advertiser would pay a certain agreed amount by the search engine developers every time a user clicks on that banner. This was a good idea before it was not touched by hackers who developed a certain program to automatically click on that banner which increases the amount to be paid by the advertiser. The next paying scheme was the “pay per action”, which is harder to hack since the advertiser would only pay the search engine developers an agreed amount every time a sale would be done on that customer.

One thing is for sure, advertising in the Internet is not easy but it is fun, especially when one understands fully the power of the Internet. It is not a unidirectional means of advertising like the television or radio, but it is an interactive avenue for both the advertiser and the prospective clients.

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Customer Retention marketing is a tactically-driven strategy to keep relationships with customers going and increase customer interest. This strategy relies on the study of customer behavior. Here are the basic tenets of a marketer that seeks to increase customer retention:

customer retention technique,customer retention management,customer retention strategy,customer retention,customer retention program,customer retention solution

Customer Retention marketing is a tactically-driven strategy to keep relationships with customers going and increase customer interest. This strategy relies on the study of customer behavior. Here are the basic tenets of a marketer that seeks to increase customer retention:

1. Past and Current customer behavior

This is the best predictor of how customers will behave in the future. They are the characteristics marketers should most often look at. Analyzing customer tendencies and trends allows the marketer to anticipate, if not predict, the customers reaction to different situations. The marketer must take note that behavior is action oriented, not a description. For example, being a 35-year-old woman is not a behavior; it’s a demographic characteristic.

For example if you know from history that customer A is likely to make a purchase if presented with a discount promotion, then you might want to change your marketing tactics to include promotional selling when approaching this customer. A great deal of observation is needed if you desire to predict your customers’ behavior. This involves a great deal of notetaking as well as watching what reaction the customer has to different situations.

2. Active customers are happy customers

Happy customers are retained customers. If your keep your customers involved, they develop a sense of contentment from the fact that they are in control. Marketers will take advantage of this by offering promotions that allow these customers to exercise this feeling of control. The most common means of achieving this kind of relationship with your customers is to offer promotions such as discount cards, discounts, sweepstakes, coupons, and customer points that can be converted to prizes.

Remember, if the marketing is not active, then the customer is not active as well. And as we said earlier, active customers are happy customers. Inactive customers on the other hand are lost customers. So activity on the part of the marketer is very important. Customer retention relies heavily on satisfying your customers.

3. Customer Retention depends on:

– Action
– Reaction
– Feedback
– Iterate

This is a cycle that the marketer should perpetuate. If the marketer fails to continue this cycle, more or less, they will start losing the customer. This process makes for a constant improvement in customer relationship and in marketing power. It also optimizes the marketers’ strategy toward the customer. Remember that not all customers are alike, so adapting your strategy to fit the unique types of customers is vital in improving customer retention.

– Listen –
It’s funny, but it’s not the marketer who does all the talking. If you expect to have your customers to listen to you, you must also learn to listen to them. Remember that marketers are trying to present products or services that the customer desires. The marketer will never learn the right approach towards addressing these desires unless he listens to his customer.

– React –
Watch for the customer’s reaction to different situations and note them down. If the customer shows favorable reaction to a particular type of pitch talk, try that approach again next time. If the customer shows a negative reaction to, let’s say, too much talking by the marketer, the marketer should take note of this.

– Feedback –
Knowing what goes on in the mind of your customer is very important. Usually they will be glad to have their thoughts regarding your service known. The marketer may receive this feedback through suggestion forms, interviews, and other methods.

4. Allocating Marketing Resources

Customer retention is not free! You should consider customer retention as a major activity. And all major activities require resources. If customer retention is not given proper attention, it will fail. Customer retention needs resources to be effective.

You should not be afraid of its costs because customer retention pays its own dividends. Remember that is easier to keep a customer than to win new ones. And that it is easier to lose one than to gain one. Lost customers will probably never come back. And to top that, they spread negative publicity about you. On the other hand, customers that are happy attract more customers to your service or product. Customer retention, therefore, should be an integral part of any business plan.

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Marketing the right way can make you a champion year after year

direct mail postcards,direct mail,marketing,direct mail marketing,postcards,business marketing,joy gendusa

You can use great design and copy to get a better response.

When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn’t send it out.

A little less obvious is that it costs almost the same amount of money to send out a very attractive mailing piece with brilliant copy which is more likely to produce a great response rate as it does to send out a boring, poorly designed piece guaranteed only to land rapidly in the trash. Why?

The major part of your expenditure is in the mailing list and the postage. The printing costs are about the same for a perfect card as for a mediocre one. All right. So a good design and excellent copy is going to cost a little bit more. But only a little. You send out a postcard mailing to get a response (preferably lots of responses).

The front of the card, graphic and headline, is designed to attract the reader’s interest so that they read what you have to say. In short, to attract his or her attention.

The copy on the front and back of the card is designed to get the reader to respond, either by calling you or e-mailing you or visiting you or going to your web site. A response.

If your card accomplishes that, it’s done its duty.

How do you get it to do that?

Good design. Good copy. Assuming you have sent the cards to people who are likely to be interested in what you have to sell. (There’s no point sending a postcard selling raincoats to people in the Sahara Desert. They are the wrong “public”).

It is more cost effective in the long run to hire a professional to do the design and copy for your promotion instead of spending all the time yourself to learn the software. A little time spent improving the design and copy of your postcards will result in much higher ROI (Return On Investment) for your postcard mailing.

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Inkjet canvas printing has become popular to the photographers who are applying their pictures to stretched canvas and other digital art papers to give images a whole new quality.

inkjet, printing, services, short, run, print, canvas

Today, canvas is the most popular of all art media. From fine art reproductions, contemporary art, abstract art, original paintings and digital photos can be turned into canvas prints.

Although canvas is certainly the most popular and preferred medium of painters nowadays, back then the use of canvas for paintings was not prevalent. Until the time comes when the use of canvas was seen as a solution for oil paintings to prevent deterioration, it radically changed the nature of paintings.

Printing on fine art materials such as canvas and watercolor papers is often referred as Giclee which is a French term that means to spray or squirt, which is how an inkjet printer probably works. However, inkjet canvas printer is not the same as a standard desktop inkjet printer, and is much larger at over a meter wide.

Using the inkjet canvas printing process to create canvas prints can provide you a better color accuracy than other means of reproduction to satisfy the rigid print quality followed by the worlds leading artists and photographers in creating masterpieces.

Canvas printing process offer artists and photographers many advantages. For example, if you’re an artist you will put a lot of time and effort into a painting and experience joy selling it, but when it is sold you have to start all over again. However, if you use this inkjet canvas printer, you can sell your work of art paintings over and over again because you can reproduce your art work as much as more as you want. Great idea, huh?!

Inkjet canvas printing has also become popular to the photographers who are applying their pictures to stretched canvas and other digital art papers to give images a whole new quality. Photographers find the quality of inkjet canvas printing to be very appealing. They can also be reproduced to any size and onto other forms of media using inkjet canvas printing.

If you want to create a painting printed on canvas using inkjet printers I strongly advice that you must look for the printer that is using professional 8 or 12 color inkjet. For instance, Epson and Hewlett-Packard these printers are capable of producing very detailed prints for both the fine art and photographic markets. Using rolls of canvas, is another way, printers can produce prints up to 44″ in width and unlimited length. Even professional artists can have a difficulty in telling the original from the copy when printed at a high resolution of 2880 dpi.

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Many corporations often neglect the importance of having a good business card and letterhead design. If you’re unaware of the effectiveness of having a professionally designed business card and letterhead, do note that you can literally turn these two materials into an excellent, low-cost form of marketing and advertising tool.

marketing, branding, advertising, business card, letterhead

Many corporations often neglect the importance of having a good business card and letterhead design. If you’re unaware of the effectiveness of having a professionally designed business card and letterhead, do note that you can literally turn these two materials into an excellent, low-cost form of marketing and advertising tool. In the highly competitive business world today, it is crucial that you show people how you value your business by handling the slightest thing professionally.

Choosing The Right Design. It is best if you choose a design that reflects your nature of business. Make sure to keep your business card and letterhead design as simple as possible. Exaggerated graphics and fonts should be kept away as much as possible for easy referencing and readability.

Create A Logo. Whether you’re running a big corporation or simply a small entrepreneur, it is always important that you create a custom logo to represent your business. All you need to do is to hire a professional creative designer to do the job for you or if you don’t have the budget to do so, you can always create a simple design yourself.

Design Consistency. For a more professional approach, it is recommended that you keep all your business materials such as business cards, letterheads and envelopes in a consistent design. Colors, graphics and logos should be in a standard form and compliment each other.

Business Attributes. Unnecessary business attributes should be kept away. Important business details such as phone number, address, email and company’s website address should be arranged and highlighted in the most suitable order so that people can easily get in touch with you.

Double Check Your Design. Before sending your business card and letterhead for print-jobs, make sure to double-check your design for accuracy. You do not want to distribute a business card or a quotation to your client with inaccurate or outdated business details.

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When you think about marketing, what do you think of first? Which aspects of marketing are important, which are essential, and which ones can you take or leave? You be the judge.

make money online, online business, entrepreneur

Is it possible to make a part time or full time living on the Internet? Can you really make enough money to make your time worthwhile?

According to all the “gurus” you can easily make a LOT of money by buying their program and doing EXACTLY what they tell you to do.

Is all of this hype really true? The answer is yes and no. It really is true that a stay at home Mom or a student in need of extra income or a full time worker needing a part-time income can make money on the Internet. It is also true that a lot of people are making a full-time living and even becoming rich on the Internet.

The question is, “Can you do it too”? Again the answer is maybe yes and maybe no. It all depends on how much time you are willing to invest in studying the techniques and learn the methods you need for Internet Marketing (IM) success.

The fastest way to earn extra money online is to sell on Ebay. You can start right now, today, and in 3 days be paid online for items you sell. There are a lot of “get rich quick” tutorials for sale on how to make it on Ebay, but you don’t need one. You can simply register at the Ebay site, read their tutorial and get started selling items you have around the house.

A lot of people make a few extra dollars to a few hundred extra dollars a month on Ebay. Others make a lot more. Ebay or any business you get into online or in a physical business location has the potential to make money. Lots of people succeed in business and a lot fail. Your success or failure will partially depend on how well you prepare, how much you study and how much
energy you put into the project.

So far, we’ve uncovered some interesting facts about marketing. You may decide that the following information is even more interesting.

The great thing about online businesses compared to brick and mortar stores is it usually costs a lot less to get started. For instance, getting stared selling on Ebay doesn’t cost anything. You only pay fees when you run an Ebay auction ad.

Once you have some money rolling in on Ebay, you can invest in one of the guru courses that you can find in any search engine by doing a search for, “Internet marketing”.

Do you have to buy a course? No, you can find free information online to help you get started. The advantage of a course is that it is all in one place. A decent course starts at about $67 and runs up to about $197. There are other cheaper courses and more expensive ones. It is best to start learning with a moderately priced course.

Every course you find will offer you good advice. Some are better than others. It is hard to say which is best. Just like some people love Fords and hate Chevy’s, it is the same with IM guru courses. The secret is to do a little online research, pick one and then follow it.

Internet Marketing can be as easy as creating a simple website and putting other company’s ads on the site. You get paid when someone buys a product or even when someone clicks on an ad. You don’t even need a product to sell; you only have other’s ads on your web pages.

Ebay is a make money today proposition. For most people, Internet Marketing is a get rich slow process. Yes, some people make money within days or weeks of starting on online business. Most take a little longer to get established.

There are no hard and fast rules on how long it will take you to make money online or how much you can make. It all depends on how hard you are willing to work and how much time you are willing to devote to creating a new business.

Take time to consider the points presented above. What you learn may help you overcome your hesitation to take action.

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Brochures are a good way to introduce new products or announce of new innovations concerning an existing product or service. Understand that although your target is to create a catchy brochure they still have to be informative as possible.

brochures, printing, services

Most people have probably come in possession of a brochure one way or another in their life – whether it is because of a product or service availed of or whether because of attending a tradeshow or product launching. Brochures are a good way to introduce new products or announce of new innovations concerning an existing product or service. These promotional materials have been used by many businesses for ages and have always been proven to be effective in attracting customers.

There are several ways with which you can make you brochures look amazing and captivating. You have to understand though that although your target is to create a catchy brochure they still have to be informative as possible. Before printing your brochure you have decide what to include in it. Carefully plan and design the brochure and make sure that it includes all the important information that needs to be communicated to the customers. Decide also if you will print the brochures yourself or you will hire a professional printing company to do the printing for you.

The images and graphics that you will include in the brochure will also play an important part in attracting customers. They will be the first thing that customers will see. So make your customers interested by placing graphics that stirs curiosity upon the readers. You also need to put catchy phrases and statements. Remember that most people spend only a few seconds to decide whether to keep the brochure or throw it away.

You can always print the brochure yourself. But if you do not have enough time to spare to making the brochure yourself, you can always go to a professional printing company and have them do the brochures for you. You can ask the printing company to show you samples of their work to help you decide if they are best fitted to do the job for you. You should also ask them how long it would take for them to do the job as oftentimes there are print jobs that need to be done immediately. If it will take a long time, consider checking out other print shops who best meets your printing needs.

Nevertheless, before you print your brochures and decide on which print shop to hire, make sure that you straighten all your print needs to facilitate for a faster and much easier way of carrying out of the job.

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How to produce money making Adsense or PPC sites.
Making good Adsense sites, then and now.
This article takes you through the various stages used by those making money from Adsense themed sites.

Adsense keywords PPC sites

Years ago it may have been easy to get listed and lots of visitors from the search engines. You just created a site with several pages of unique content. Then copied those pages onto many domains. Pronto! Dozens of Web sites. Each site would then be individually listed in the search engines against the relevant keywords. That was great for the early affiliate ads.

Then the impact of Adsense that spawned development of various software and scripts to create an endless stream of simple Adsense sites. With a few appropriate keywords fed in instant Adsense keyword theme pages were created. Some people use 1000’s of these keyword theme Adsense pages on hundreds of domains. They all get indexed and they all got visitors. It was that simple though unfortunately, these tricks do not work anymore.

The search engines are way smarter now. They can rapidly compare content from one source to the next. If your pages look too much like already indexed pages, you will probably be on the last page with no visitors and no Adsense revenue.

There was also software like doorway page creators, niche portal builders, and such that all fail the Google test. While not creating identical pages, this sort of software creates pages whose composition and structure are very similar from site to site.

As more and more of this software gets used, the engines learn these listings filled with pages that may have different keywords, but have very similar page structure or as its called a footprint. As a result, most who have used this software have their index in Google removed. All the engines need to do is sit there and sort through the database looking for pages with similar keywords that have similar footprint structures.

There are still keyword Adsense sites being produced and successfully producing good incomes using all these techniques. But the scripts and software they use is all in house developed and clever enough to avoid all the pitfalls of duplicate content or structures. these are the people that make the BIG money from Adsense. The very ones that provide most of the billions of dollars worth of click through’s for Google’s massive Adsense programme.

Search Engine Junk Filters.

Engines used to filter all pages that contain the keyword “viagra” 1000 times. But clever SEO’s found ways to avoid these sort of keyword filters They just used slight variations of the keywords like “viagrra” or “viagraa”.

Therefore the most successful anti-spam filter is a naive Bayesian filter. You train this it on a pool of pages that you classify as spam or not spam. It analyzes the words used, the headers, and so on… and with remarkably accuracy, it is then able to determine if new pages are spam or not spam.

The engines doubtlessly now use similar Bayesian filters on their search results. Already, there has been much discussion about how Google employs a pool of “reviewers”. These reviewers likely sit and rate pages in the engine… classifying listings as spam or not. After reviewing many pages, they can then create automatic filtering. The result? Many, many spam pages quickly vanishing from the Search engines index. This includes pages from all of those ‘auto page’ creators that churn out near-duplicate content and includes some hand optimised pages. Putting it simply, if content is not unique, readable and appropriate to the searched for keyword phrase then you will find yourself with increasingly fewer and fewer visitors until your Adsense site and income disappears forever.

To make real money with any affiliate advertising or PPC campaign like Adsense, you need an unlimited supply of completely unique content and keywords or keyphrases. Now that’s one massive database! The guys at KeywordAccessxhcb have got that all sorted out. And some of there own in house database is available to the public. Around 12 to 15 Million keywords and key-phrases I hear and, they offer lightning speed with unlimited access. They also have a few articles and promising even bigger things in the future.

So you have all these articles for content, or some auto programme like HyperVRE or Niche Creator that can pull them in from other places themed to the keywords you give it. You have auto inserted RSS feeds on each page also in theme to these keywords and planted Adsense or some other PPC in the right places that will pull up articles based upon the content of your page which is based upon the keywords you fed in.

So the resulting Adsense ads will only be of interest to visitors, providing they cover the keyword subject they came to your page for in the first place.

With the keywords and keyphrases playing such an essential part all the way through, it is obvious that the benefits of an exhaustive list of keywords and key phrases are measured by the increase in Adsense income.

If your Adsense targeted site is still full of pages about ‘Red’ sports cars yet everyone is looking for ‘Green’ sports cars. Your Adsense income will be small. While the other way around? Tons of clicks and big Adsense cheques! So you must insure that the maximum number of searched keywords are available to you for selection and that they contain not only yesterdays popular searches, but today as well. That’s another first at KeywordAccess I hear, their database is constantly evolving in tandem with Google and other search engines. Every day the keyword database has thousands of new searched for phrases added. Making this resource at KeywordAccessxhcb a must for any serious Adsense or PPC / affiliate ads site builder.

Whether you decide to build smaller and more individually tailored site or churn out hundreds, keywords are vital. Preferably somewhere you can go to any time and get instant unlimited access to the biggest list of keywords on the planet! There and then without delay or hassle. Whether you want to save just a few or ten thousand. Unlike most of the others like Overture who are never working and you get a hundred keywords if your lucky to the other keyword sites that impose strict access to quantity, even if you pay!
Watch out for part two of this article from KeywordAccessxhcb about How to turn these sites into real money.
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