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Do you hate selling? Should you hate selling? What does “selling” mean anyway? How does hating selling impact your client service and revenue? If you decide to learn to love selling (or love it now) how would you go about developing that love anyway?
attorney marketing, law firm marketing, lawyer marketing, law practice management, legal marketing, law firm advertising, law firm consulting, marketing for law firms, attorney advertising
Law firm marketing and the “hating part” in the title depends on what you mean by selling don’t you think? After all many people think the word “sell” is a four-letter word. If you mean the kind of traditional selling we find prevalent in the selling of new or used cars or if you think of selling as getting someone to purchase what you have to sell regardless of the means used – then I would say I hate selling myself! In law firm marketing if you mean facilitating a person’s unique process in deciding what is in their highest and best interest (while suspending one’s own needs and supporting their decision making process) – then I love selling. I assert, in law firm marketing, selling is not something to “hate” given how I define selling. In fact selling, given my definition, is a required skill set in serving people well and is critical in lawyer marketing. Given my definition what do you do? Read on.